Either you show up everyday (with your content) or you don’t…choose your vibe be consistent.

Share this Article:

originally posted: May 31, 2019

CONSISTENCY IS KEY​

The key to digital content success – over time – is consistency. If you’re not posting every single day, at least get it done every other day. Planning ahead and giving some thought to your content and messaging will help save you time.

People think there’s a cheat code to this online business stuff. There isn’t. Either you show up everyday (with your content) or you don’t.

Find Your Vibe & Make A Plan

The trick to creating content is to choose the vibe for your business, and share things that make that vibe clear to others.

Before you even begin creating digital content for your brand, make a plan. Identify distinct goals. Do you want more followers? Why? What do you want your followers to do? Who exactly is your audience? What is your brand aesthetic? Past colors, what kind of emotion do you want your imagery to invoke? What is your brand voice? How do you want your brand to be perceived in your copy (captions)? Once you’ve figured all that out, use the summary study of  content creation methods below to start repping your brand online.

1. USE BETTER PHOTOS​

Take more photos of your business processes, products, and of yourself. The more photos you take, the better quality photos you’ll take.  The internet is full of re-blogged, re-pinned, and re-posted photos. Use as much as you want, but you should still mix your own brand imagery in with the pics you swiped from Pinterest, even if it’s just your logo or occasional selfie.

HOW TO: TAKE BETTER PHOTOS (click for a guide to taking photos that don’t suck.)

Always try to use hi-res images. As in MORE pixels by MORE pixels. Figure out how to adjust the settings in your phone’s camera, and start taking photos at the largest height x width. Large photos take up more space, but they can always be resized and maintain quality. Re-sized small photos always look like shit. Just because you’re handling content yourself doesn’t mean it needs to look like it.

2. WRITE BETTER CAPTIONS​

Get to the point. What do you want people to do when they see your content? Short answer? Your caption should tell them how to do what you want them to. Say it nicely, with as few words as possible. At least in the beginning. Look, you’re probably not clever or funny, or much of a wordsmith either.

As you become familiar with the content creation process you’ll get better at writing captions in your brand voice. Then, you’ll be able to craft better, longer, and more engaging captions. Also, you’re probably thinking too hard about what to say because you’re concerned how people will read it.

Reality check: Those who matter don’t mind, and those who mind don’t matter. When you’re just starting out, your online audience & market isn’t solidified. You have room for error and embarrassment. Use it. Experiment with your short captions until you find your groove and tone.

3. Step it Up With Audio Visual Content

If your business process and brand has a creative or informative aspect, capitalize on this by making videos or starting a podcast. Talking to your audience creates a personal connection that builds trust. And video content has been proven to be more stimulating, thus engaging and shareable, than static image content.

Be serious. Book Your consult Today.

 

Was this post helpful? Share it!

 

Comments go here 👇🏽

 


Take My Advice






I'm Ruth Nineke

I know websites, writing, and heavy promotion. I also know you need to stop doubting yourself and book your call with me.




Ad - SiteGround WooCommerce hosting - best home for your online store. Fast WooCommerce, Free SSL, Top support. Learn more.


MOST Read

WordPress or SquareSpace ?

WordPress is extremely customizable FREE software (with paid hosting). SquareSpace is modern, sleek, expensive, limited,...

read more

Start Smart

Want a website? Online store? Here's what to know before you begin....

read more

Be Bold. Be Brave.

Your dreams are waiting for you on the other side of your fear....

read more

7 Tips For Starting Your Blog

Having a blog is a great way to build your brand and online presence -...

read more

How To Make Money Online

To make money online you need: work ethic + product + payment method....

read more

SEND MONEY INTERNATIONALLY THE SMART WAY 👇🏽
a logo with a blue flag graphic beside the word wise


Members Get More

My Business Membership is for broads who really mean it. In-depth video guides, and tools to tighten up that messy-ass business you want to start. Everything I know, in DETAIL, right at your finger tips. Members get 30% off every project/service. Act like you mean it.



Reminders:

Don’t EVER Let Anyone Talk

There is never a reason to stop believing in...

Customer Service Cheat Codes

People will always remember how you made them feel....

Blogging For Your Business

Write what you like most about your business, and...

WordPress or SquareSpace ?

WordPress is extremely customizable FREE software (with paid hosting)....

Do You Really Mean It

You want it to be easy out the gate...

 






Ad - WooCommerce hosting from SiteGround - The best home for your online store. Click to learn more.

Join my mailing list to for updates and member exclusives.

Did you get everything you needed?