How can we adapt our own strategies (with limited budgets) to the new COVID world, where potential customers are harder to reach online?

New Facebook & New IG are both annoying AF and complete garbage.

Facebook and Instagram have sold out.

It’s annoying, but it’s also to be expected. Most big businesses become bigger by focusing on their own bottom-line. And after a certain point, user satisfaction becomes irrelevant to their decision making process.

These apps have such a large hold on their market they don’t need to care who loves or hates their new layouts. The recent redesigns are meant to serve the apps’ biggest paying users – other big businesses with big marketing budgets. Facebook and Instagram exist to make money, and until a better platform comes out they’re just going to continue stacking.

What can entrepreneurs and online marketers learn from this?

What can we take away from this collective frustration? How can we adapt our own strategies (with limited budgets) to the new COVID world, where potential customers are harder to reach online?

Rethink YOUR BRAND VOICE.

Something to consider and reevaluate is our messaging – how we communicate online. How do you talk online? What do you say and share?

One thing that never changes, regardless of new apps or mediums, is that people are what make your business. And people like it A LOT when you show that you care about them.

Facebook and Instagram DGAF about their users and we’ve known that for years already. Eventually they’re going to lose what made them big: the people. Eventually, people will migrate. People left AOL. People left MySpace.

People will always leave when something better comes along, something that speaks to their needs and wants.

Keep this in mind as you continue to market on social. People will migrate from what stresses them out, and gravitate toward what calms and pleases them. Keep promoting yourself and your business everyday, and do so with thoughtfulness – with people as your focus.

Think about your future customers.

Think about what they really want when they come online. Think about what they need. Make content that inspires, entertains, motivates, educates.

HELP YOUR CUSTOMERS FEEL BETTER.

Outside, and even online, the world is full of trouble and stress and legitimate problems. Everyone is suffering something in one way or another. We come online to joke, to connect, to commiserate, to share. We come online for escape, for relief.

Be mindful of that.

Be thoughtful in your approach.

Nobody wants to come online and read about how hard your fucking life is. And anyone who does isn’t interested in your growth, or “helping” your business make a sale. We all got problems, mate. And we all gotta work for what we want and find solutions.

The best way to solve a problem, is to offer help – even when what you need is help. When you’re busy helping others, you don’t have time to moan and whine and wallow.

Often it’s when we’re in the middle of actually helping other people that we reach aha! moments for ourselves.

So how can you help your business and help your future customers?

Easy. Show up better online. Don’t whine, don’t beg. If blunt is your style (it’s sort of mine) be blunt. But don’t be a whiney, poor me, basic bitch. Show up for yourself by showing up for your audience.

Put out more HELPFUL, POSITIVE and engaging content.

Honestly, we all fucking need the good vibes. Give your followers content that shows you understand them, and what they’re dealing with. Show them that you care about what they think, how they feel, and what they want. ENGAGE with people. Talk to them like they’re people. Have conversations. Make jokes.

Quit bitching over the algorithm, and start doing and giving more. Be better than Facebook and Instagram.

As long as you make consistent effort and put in work everyday, any channel can lead to sales revenue for your business.

Start right now.


 

Share this post with a friend!

 

 

Was this post helpful? let me know!

 

 

Join the mailing list





I'm Ruth Nineke

I know websites, writing, and heavy promotion. I also know you need to stop doubting yourself and book your call with me.




Ad - SiteGround WooCommerce hosting - best home for your online store. Fast WooCommerce, Free SSL, Top support. Learn more.


MOST Read

WordPress or SquareSpace ?

WordPress is extremely customizable FREE software (with paid hosting). SquareSpace is modern, sleek, expensive, limited,...

Start Smart

Want a website? Online store? Here's what to know before you begin....

How To Make Money Online

To make money online you need: work ethic + product + payment method....

Be Bold. Be Brave.

Your dreams are waiting for you on the other side of your fear....

7 Tips For Starting Your Blog

Having a blog is a great way to build your brand and online presence -...

SEND MONEY INTERNATIONALLY THE SMART WAY 👇🏽
a logo with a blue flag graphic beside the word wise


Members Get More

My Business Membership is for broads who really mean it. In-depth video guides, and tools to tighten up that messy-ass business you want to start. Everything I know, in DETAIL, right at your finger tips. Members get 30% off every project/service. Act like you mean it.



Reminders:

Why Are You Special?

Find out what makes your business special by asking...

View this post
What’s A Landing Page?

Any business can use a landing page, but it's...

View this post
Don’t EVER Let Anyone Talk

There is never a reason to stop believing in...

View this post
You Need A Website 

If Your Business Isn't Online, Is It Even A...

View this post
WordPress or SquareSpace ?

WordPress is extremely customizable FREE software (with paid hosting)....

View this post

 






real useful info for your biz

 

MEMBERS GET MORE

You want a website, you want a blog, you want a business, you want to write a book, you want to quit your job... You wanna, you wanna, you wanna, I've seen it all in my DMs.

But are you gonna sit down and make the time to LEARN and DO? From start to finish, step-by-step detailed HOW-TOs help you get your business online and start earning. Members get the goods, because they mean it more. Subscribe for the drop.

What do you need help with?